We collect and process the following types of personal data:

Patient Information
Name, date of birth, and contact details (phone number, email, address).
Medical and dental history, treatment plans, and clinical records.
Appointment and payment details.
Correspondence between you and our clinic (emails, messages, or phone call records).

Website and Online Data
IP address and browsing activity when using our website.
Cookies and analytics data for improving user experience.

Your data is collected through:

✔ Direct interactions – When you register as a patient, book an appointment, complete online forms, or communicate with us.

✔ Automated technologies – When you visit our website, we collect technical information via cookies (you can manage these settings in your browser).

✔ Referrals from other healthcare providers – If another dentist or specialist refers you to us.

We only use your personal data for:

✔ Providing dental care and treatment tailored to your needs.

✔ Managing appointments and reminders via phone, SMS, or email.

✔ Processing payments and managing invoices securely.

✔ Ensuring patient safety and compliance with healthcare regulations.

✔ Improving our services through feedback, surveys, and website analytics.

✔ Legal or regulatory requirements, such as responding to lawful requests from governing bodies.

We do not sell or share your data for marketing purposes.

At Dream Smile Dental Clinic, we operate a fully digital patient record system. We do not keep paper records.

All patient data is securely stored on encrypted electronic systems with restricted access.

Our systems comply with UK GDPR security standards to prevent unauthorized access, loss, or misuse.

Data is retained only for as long as necessary to meet legal and medical obligations.

We may share your data only when necessary with:

✔ Specialist dental or medical providers (if a referral is required for your treatment).

✔ Regulatory bodies (e.g.GDC, ICO) if legally required.

✔ Payment processors for managing transactions securely.

We will never share your information with third parties for advertising or promotional purposes.

You have the right to:

✔ Access your personal data and request copies of your records.

✔ Correct inaccurate information held about you.

✔ Request data deletion (where legally permissible).

✔ Restrict processing of your information under certain conditions.

✔ Withdraw consent for marketing communications at any time.

To make a data request, please contact us at info@dreamsmiledental.co.uk. Proof of identity may be required before we process your request.

We use cookies on our website to:

✔ Enhance user experience.

✔ Monitor website performance and improve our services.

✔ You can adjust your cookie preferences in your browser settings at any time.